DIGITAL MARKETING/web Manager

Strong marketing professional with over 15 years experience in digital marketing, web design, SEO/SEM, social media marketing, and email campaigns.

In my current position, I support the day-to-day website operations, including developing, maintaining, and updating website pages and content. I ensure that all web pages throughout the site are accurate and updated in accordance with the company’s style and brand guidelines. I work closely with the marketing department in the development of the website scope of work, estimates, and timetables to complete projects on time and within budget.

My secondary functions and responsibilities include SEO/SEM, creating and implementing email campaigns, tracking domain purchases and renewals, reviewing Google Analytics to identify opportunities for improving the user experience and providing reports for internal stakeholders. I also work closely with the graphic designer and marketing manager to ensure that all image placement guidelines are met through correct image resizing and storage in the CMS assets.

Web • Optimization • Email

I understand all of marketing at a deep level. It is important to know the psychology of the human race, the specific culture to whom we are marketing, the social media landscape, web analytics, web design and development, viral marketing, content, product, business models and more.

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